ҩѧרҵҩѧ(ѡ5ƪ)

ҩѧרҵҩѧķĵ1ƪ

ҩѧһŹ϶ִѧƣѧʵѾǧꡣִϵѧרҵչʮʱ䡣ҩĻѧɷ־ж븴ԣûҲвȫȷԣڵķչҽģʽɵļԤơģʽת䣬ҩش󼲲ηҪãϸǴϣʾ֯ڡӭ21͵սָ21͵ҽѧӦüԼΪҪоӦĽΪҽѧҪо򡱡й롢ԺҽҩƸĸҲָҪַҽҩڼԤƵȷáӦ˵δķչԴҩѧѧרҵ˲ߵҪҩѧѧƳе˲ѧоĻ봴µΪߵѧУֹҪֵרҵ࣬Ӧ21ͿƼȽ˼롢ԼչĻץסˡһؼأ˲ѧоĻ봴֮Ĺϵγҩѧѧרҵ˲űЭͬչþ档⣬µʷʱڣҩѧѧרҵķչӦҵսѭѧڵ߼͹ɣΪıЭͬչ

ҩѧѧרҵЭͬչĶԲ

1ֶƶսԹ滮ѧƵķչһḶ́ô򡰳־ս׼ǶԴҪиѵʶѧΪרҵĸΪרҵĽ뷢չṩרҵΪѧ˲ְܵĻأѧƽɹת壬רҵѧƵķչӦͨѧĶƺͺսԹ滮ٽҩѧѧרҵЭչӶҩѧѧרҵЭͬչ漰Դõ⣬ܻνġͻӳԶӦʵѧרҵЭͬչˣŴѧԴϵкоУƽԴ᲻ƽս޷Ϊṩıҵоʹѧ̷ˣջҩѧѧרҵʦʶѷѧŶоԼ˲½ĶѭСҩѧԺУӦܽҵչҪѧƵɫԴѧƶгսԷչ滮ֽ׶ʵʩ滮ĿꡣѧƽĹУӦϹشƼĿҵרȣһ֧ʦʶ飬ͨ˲ţ˲Ÿߵء⣬кͽѧǴѧѧоص㣬ҲǴѧڿлҪΪʵ֪ʶںϣҪпѧĶƺ͹滮γϵ˲Žṹ֮Ӧһ֧ҵǿʦʶ飬ʹҩѧйһһĴ

2Ŀã߿ѧʵ֮·ѧڽѧͿзƣרҵ벻ѧǿ֧šҩѧѧרҵЭͬչҪĿãѧרҵƽ̨ѧרҵơ齨ƽһ廯ĽѧŶӡƶѧоɹתƽһ廯ʵƽ̨ȡͨʵ̽ܽᾭ飬γѧרҵ໥ٽ÷չ̬ơѧרҵЭͬչҲԷֽ׶ʵʩڸУڰѧĻ͵طɫȷڵIJ죬Բȡҩѧѧרҵ컯չIJԡܽƺͲĻϣϽʵ̽γɫѧרҵ

3뿪չоٽѧƵĽЭͬĿǰѧѾΪȻѧչ졢Ӱѧ֮һѧϢѧѧƵķٷչΪѧķչ˻ҽҩѧ£µĻսӦðһʷµĿѧоۡɹתרҵزġ̲ĵȣټٻš¾棬γɸۺʵɹΪѧרҵ˲ŵ

4ȡЧƽʩʵǿҩѧѧרҵЭͬչĿΪ͡ˡͶҩѧѧƺרҵĴҵԱ˸ߵҪѧרҵЭͬչʵϻǡˡЭͬչ⣬ѧרҵķչ漰ˮƽʦʡרŶӡйߡоͱȲġˡЩˡҩѧѧרҵͬʱڷչڱ֣ҩѧѧרҵؼ߸Ե˲Ӧо档ĽΡĿٷչѧģʽ˼˴ӦáĽΡһƣչйҩѧѧרҵĽΡоȫΧγɸҽҩѧѧרҵչĻԴͷ(ѧ)˲ţմٽҩѧѧרҵķչ

ҩѧרҵҩѧķĵ2ƪ

1ѧϰȤѧϰ

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2ĸѧݣѧֶζԪ

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3ܽѧѧϰѧ

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4ʵѧŻ˷

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[2]ܽģҩѧרҵлѧѧܽ[J]ʵѧо202306180

[3]ǿʳƷȫлѧѧеӦ̽[J]㶫202339(20)151-153

[4]ϼл࣬ȣлѧѧĸѧѧϰ[J]㶫202343(10)192-193

ҩѧרҵҩѧķĵ3ƪ

ʵѧ۽ѧֱԡۺԡ̽ԺʹԡѧʵΪҩѧרҵרҵΣΪҩﻯѧҩҩѧȵ涨õĻѧʵĿγݽΪḻлѧʵ顢޻ѧʵ顢ѧʵ顢ʵȣҩѧרҵĻʵΡѧʵѧģʽ˽ΪͳģʽУѧԿõ۽ѧΪʵѧΪ丽ʵݡʵ鷽ʵ鿼˵ȷҲ⣬ѲӦִԸʡ˲ŵҪҪ¼档

һʵѧͺۡʵʵѧѾ֤ܽ۽ѧijɹӦøעѧۺʵķչʵߡн̲ѧʵѽڣ֤Եʵƫ࣬ʵѧֶεһûִѧֶΡʵдӣʵȴʵ黷۽ѧʵѧȡѧҲձڡۡʵ顱󣬴Ϊ֪ʶʵ֪ʶҪʵ£߹Ϊʵʵ顣ѧѧϰ֪ʶӦãٴӦʵѧǰѧ޴֡ʵѧУֺܷͷչѧĸص㣬ѧʵۺϼխַܳʵѧá

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ʵѧȱԷǶԻѧʵѧһҪȻĿǰԣҹڴ˷滹ԵýΪǷȱշץҩʽȴͳѧȻ֪Щͳѧָ£ѧʵѧʵЧԿԡʽ£ѧӦʵѧ壬ǿʵѧڣѧΪġԡ̡ΪԡѧΪת䣬һѧãʵѧпѧѡʵݡƶʵ鷽оʵ顣֮ҪѧɸʵݣʵʵѧĴ¡

ģʵ۷ȱѧԵǰѧʵ鿼ϵҪݣһĩʵοԣճʵ鱨档ְԺУʵʣȷߵıΪյĿݡȻԱȹⷢңҹĻѧʵ鿼ԵýΪƬ棬˵ĽȱְҵλԡʵԣӰյĿЧ

ְѧʵѧĸĸʩ

һְʵѧѧǽ꣬ǰĽѧѾ޷ӦԪʱչ޷ӦûҪԭȵʵѧģʽֻѧīسɹظʦ«ưʦ̫ձڣʵǰʦʵԭ衢ע̡ϸµظѧʵѧģʽֻѧĻ淶ѧۺʡְҵĸλ޷֤ڿƼչ죬ѧУܽܵؽϸλʵרҵص㣬޷ʵԴʦһζֻΪɽѧʹʵѧ޷ͻԡְҵԡչԵص㣬ѧȱ˼άͷչĻᣬӰѧۺʺʹߡΪְʵѧҪǣĿӦʹѧܽþҵܣͬʱֻüѧϰĻӦųֻijָλܵĿγְ̡ҵԺͿѧϣּʹյѧӦҪĸۺʡְܽҵҪľ弼ܣӦڹҵְҵΧܡѧƻİӦڱ֤ѧ߲νѧϰҪǿʽҿγҪԽְҵӦҵҵĻְҵʵз档ҩѧרҵʵγǽѧҪݣĿIJʹѧѧijЩĹ֪ʶͼܣǻýijЩֳҩʹѧרҵʵ֪ʶܵĻγɼӦˣת䴫ͳʵѧȷʵָ˼ԵΪҪΪߵְҵҩѧרҵĽʦڽѧӦѧְҵʡѧʵԼʵ

ĸ̲ģСĿʵѧŻʵݽ̲ѧѧϰĸûһõĽ̲ľ޷ʹѧѧõ֪ʶĸ̲Ҳ޷ҩѧרҵиĸҲ̸Ͻֻжڳ¾ɵġܸʱչġ֤ʵĴɾµĴԡۺʵ֪ʶʱѧҵܹ֮ӵӦϢʱڴӦۺʵ顣ۺʵڻʵѧоʵ֮䣬ʵ鼼ܶࡢϵͳǿѵص㡣һָʦʵĿѧڳԭĻϣۺյĻ֪ʶۺʵ鼼Լֲԭͷҩʵ鷽ʵԣնۺʵ׫дʵ鱨ʵġȪҽѧߵרѧУۺʵԡĿΪߣʦΪѧΪ塱ϵһʵ鼯ʵѵѧʵ鼼ܡܶԺʹȫʵʵѵѧĸҪǶԻѧʵѧµŻϣԱ˻ѧʵʵѵ̲ģʹݺͷʽ˳ӦҽҩҵصҪͬʱѭ򽥽ԭ򣬶ЩݽµIJλ֣ս仮ΪܡӦԲۺϼͬIJΡ磬ҩĹ涨ⶨҽҵĺʵȿѧѧеԭζλζֿе⡪ɼֹȷ͸ЧҺɫ׷漰ʵҩƷ⡣ѧͨʵĿص֪ʶȡʵ·߼ʵֶεȣʵз⣬˼⣬ս⡣ͨĿʵѧԲѧʵĿѧķ⡢ʵд˼άõõߡʵܺܺõѧĹ۲˼άԼڿҵϣԸõطѧ˼͸ԣٱĿαѧѧϰԡʼֻҪѧѧʵиԴѧѧһʵԼֶԶʵʱ򣬽ʦʵĿѧԼȥסʵ鷽ԼѰҲԷǽǵĿԴǿѧͶ֮ʵѧѧΪģù˼άķѧԣԣѧĸƷʡܹѧоֵ޶ȵطѧĸسDZܡʵ֤ۺԡʵԽѧ֪ʶϵѧʱͻϸºȫ棬ܽѧĸ֪ʶһл塣ˣĸ¾ɵʵѧģʽıԭеʵνѧ֤ʵࡢۺԺԵʵٵı׶Ŀǰְĵ֮

ٽ̣ʵ鼼ͨУ£ٽУںϣʵĿְҵںȪҽѧߵרѧУٰˡױҩƷ⼼ܴΪʦѧ顣ܴͨʹʦʵӹ淶׼ѧѧϰȤѧȼܣٽ̸ĵȳѧŶʶ͹ͨˮƽְҵͻĿΪ塢ԹΪ򡱵ص㿼ѧʵʶ봴ҩƷʵӶѧʵ鼼ܡ

ҩѧרҵҩѧķĵ4ƪ

ҵDZƽ׶ΣDZϵʵҪڣд˼ʵʲδҪ;ǶԱҵۺļ飬ǶѧʵȫܽᣬǶѧۺȫ顣ҵҲǺʦѧˮƽҪݣǺߵȽҪݡƱҵһ̶˱ƽǶٴҩѧԡӦԺͷԺǿרҵ˵ҵĻڿƶƽѧϵҵ͸ˮƽ˲ŸҪ

ҩѧרҵƱҵưܶ໷ڣѡ⡢׵Сⱨ桢ʵоڼ顢׫дĴŵ[1]ڶҪȫλļǿĽѧΪһҩѧʦÿ23ҵԽУٴҩѧרҵҵѡʮֹעϣܹѡѧչоϣкʵĿܹ㲻ͬѧ󣬴ٽǵķչѡ⻷һҪĿʼҵʱţûиijԣʱ䣬һȷĿҪֱǰ[2]Ĵӱҵѡ⻷ʦԼָҵĵһЩᣬΪƶߺͱ̽

1 ȤΪͨ˫ѡ

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2 עشƽۿԵѡ

ĿǰƱҵĵѡоΧڿԲǿҵݿնҩѧרҵϸְѧƷҩѧҩҩѧҩﻯѧ΢ҩѧٴҩѧʵʣӦðԼҽԺҩٴҩѧ[2]ԿҩѧרҵƱҵĿ֣dz㡣˶оμʵǵĿꣿҾһĹؼҪ֤ѡĴԡҶ֪һ꣬ʶǴҩѧרҵĿʺʹΪҹҽҩѧҵҪʹҩѧרҵĴʶʵҩѧиڳԡƳ³¡ѧʶĽԵΪҪСǿѧʶߴѧĴһһдʶ˼άĸ˲ǵѧҪоⲻΪʵʱ̣ףͽҪܹóȷ۵֤Կֻʺѧϰ֪ʶʱãҵIJͬҵĵоӦǿʽģóĽӦͿֵ̽[3]ҩѧҵҪҽҩӪʹá͹ȻڵҽԺҩơҩҽҩ˾ҩҩ֣ȲʵϰЩУʵϰشʦˮƽβ룬ǽѧˮƽϴвֵλܽѧʵ߱дָǿָ

3 ʽеıҵģΪȫʽ

ҩѧרҵҩѧķĵ5ƪ

ؼ ҽҩӪרҵ ѧĸ

ͼţG424 ױʶ룺A DOI10.16400/ki.kjdkz.2023.03.059

Medicine Marketing Undergraduate Thesis

Quality Analysis and Teaching Reform

YANG Lin

Xi'an Medical University Xi'an Shaanxi 710021

Abstract Pharmaceutical marketing professional thesis is to examine the effect of graduates of professional learning important practical aspects to fully reflect the student's comprehensive ability and self-learning ability but also improve an important teaching graduates overall practice and innovation ability. Combined with the actual situation of pharmaceutical marketing professional school student thesis analysis of nearly 153 graduates three basic conditions of pharmaceutical marketing and quality factors papers thesis writing and defense against the existing problems enhance substantive pharmaceutical marketing graduate thesis quality feasibility strategy.

Key words pharmaceutical marketing; thesis quality; teaching reform

ҽҩӪרҵƱҵѧۺѧ֪ʶͽһҪڣΪ˵ддڵ⣬ȡ153ƪҵĽлعԷѧʵϰҽҩӪҵѡҽҩӪʵضȽϸߣĵܹҽҩӪרҵۺѵҪͨԸרҵѧҵķֶ̽ԱרҵҵӰأͨǿԱҵдڵָƣҽҩӪרҵҵĵˮƽ

1 ҽҩӪרҵƱҵĻ

ҽҩӪרҵƱҵĹ153ƪ200835ƪ200936ƪ202382ƪݰҽҩӪרҵ153ƪĵҵĵҪͣҵʵϰλָʦͬҵĵ÷֮عϵȻ202320232023ҽҩӪרҵҵĵʷֱΪ8.6%13.9%13.4%ʷֱ85.7%69.4%76.8%ϸռ5.7%16.7%9.8%ۺѧд̻淶дߡ

ҽҩӪרҵҵͷΪо͡гͺӦ͡2023ҵеıʷֱռ8.6%2.8%88.6%2023ҵеıΪ11.1%2.7%86.2%2023ҵеıռ7.3%3.6%89.1%ѧıҵԽҽҩгзӪ۽ʵӦΪ

ҽҩӪרҵҵʵϰλΪҽҩҵҽҩӪҵҩͷҽҩҵ͡ۺϽҵɼҽҩҵʵϰıҵ㡢áϸı59.3%33.3%7.4%ڹҽҩӪҵʵϰıҵ㡢áϸı2.7%90.5%6.8%ҩʵϰıҵ㡢áϸı2.6%82.0%15.4%ڷҽҩҵʵϰıҵûгɼģϸ76.9%23.1%Ȼҽҩҵʵϰıҵš

ҽҩӪרҵҵרҵʵӦԣҵ111ҽҩҵԱ̣Ŀ㡢áϸı11.7%73.9%14.4%һЩҩͷҽҩҵʵϰѧȱָʦУרҵʦ̣Ŀ㡢áϸı14.3%61.9%23.8%

2 ҽҩӪרҵƱҵӰط

ͨѾҵĽҽҩӪҵĵĻع֣ӰҪѧԴҵĵ̬ȡʵϰλָʦ⼸Ҫķ档

2.1 ҵԴĵ̬

ҽҩӪרҵѧҽҩҵʵϰʵϰλѧŽΪϸļЧƶȣѧУڼѧϰһдġѧڱҵд׶ʵϰмҹ⣬˱ҵд2023ѧ÷̸ռҵڱҵĵĿͶ뾫ֻ֣26%ѧΪҵĺҪ47%ѧΪȽҪ27%ѧΪдĴԣѧѡ⡢⡢ռ׫д޸ġҵĴȸͶʱ;㡣

2.2 ѡ

ӱҵѡⷽ󶼼ҽҩг򣬾ѧѡԼȤӪϵܲԼԼԦɵ⡣ĵѡѶɵĹΪСҽҩӪרҵҵӦΪߴ88.9%гֻռ2.6%ͨ2023ҵijʾֻٲѧʱȲֽʵʵгСڱҵĵдһѧڣܶͬѧ󲿷ʱʵϰҹϣдʱԭʼϵĻȡֻ˶׵IJģӰĵ˵˲÷ֽϵ͵ĺ֣ѧѡûԱרҵľʹѶȱ֮ʵϰȱٱҪʵѵڣݿնߡ

2.3 ָʦ

ΪбУҽҩӪרҵѧӣУָʦ޷ȫѧָ˴ѧʵϰҽҩҵƸǿӪʵصԱΪУָʦҽҩҵԱУרҵʦָıҵʷֱΪ11.7%14.3%֮û졣УڽʦӪ۷dz˽⣬ԾȴʮָѧĹлָֽԽҵʵҽҩҵԱ߱ḻг۾飬ָܹѧתΪʵӦãѧпԷʵϰҵĽϵУʦĸʽ淶ο׵ȷдĽ

2.4 ʵϰλ

ʵϰλڱҵĵҪӰ죬ͳпԷ֣ҽҩҵҽҩҵҩʵϰѧҵʷֱΪ 59.3%2.7%2.6%ҽҩҵʵϰıҵԶҵ˵ʵϰλҵijɼ֮ڹԿҽҩҵӵõʽ𡢼ȾƣԴͶȴڴʵϰѧгеõ˽ϺöͬʱϺá

3 ҽҩӪҵĸĸԲ

3.1 ǿԱҵдǰָ

2023ҵеĵʾʾ63%ѧ47%ָʦΪӰҪȱĹ淶дָѵ83%ѧΪѧУбҪʵϰǰѧṩһЩӿⱨ浽ҵĵķIJԽ⣬ʹѧĵдעдˮƽȻѧڱҵǰᰲʵϰԱʱʵϰԱǿʵϰעͶĻҪûждרʱָѵˣҵˮƽ߱ͨһķʽʵ֡

еķǽдרѵγ̵ݻΪýڼдѵָ֡ʦ5ѧʱѧƻĺݣⱨ桢ӢժҪднڡݵĽڲðʽѧҵеΪĽз˵ʣʱͨѧϰҪ㼰ҵѧɡѧҵɱҵĿύ֮йصĿⱨ桢ӢժҪĵȡ

3.2 дУ⵼ʦָͬ

ҽҩӪרҵѧ׫дҪҵʵ⣬ΪܹʹѧķӳҽҩҵʵʵϰҵӦΪѧָһλʵָʦУʦָѧӪʵڣΪѧѧλĵ׫дУʦָѧѧλصıдѧռݡϵȷܴҵǶȷ⡢⣬ѧʵ̶ȣ֤ѧۺʵӦ˳ɱҵĵдͬʱҲڼǿУ⽻߱רҵѧҽҩҵͺϸıҵ

3.3 Ĵ緽ʽĸĸ

ҽҩӪרҵѧʽ˲磬ɼռܳɼ40%ܳɼߵѧĺ֣ɼҲƫ͡ѧԺѡҽҩҵʵḻĹԱУרҵʦͬҽҩӪĴС飬ÿС5ʦɣÿѧҪش23⣬ѧһһ󣬴ʦѧ׫дʹӦijɼɼϸҪжδ硣Ϊ˱ЧʲߵظͶרҵһҵԤƶȣʽ֮ǰ֯ѧԤọ̈̄ѧʱҵƣʽзӳˮƽ

ҵĵܷӳʦĽѧͿˮƽһܷӳһѧУ˲ģʽƻĺԡҵǶԴѧѧϰɹۺܽᣬѧѧ֪ʶͽļ飬Ǵѧѧҵı־ҵͨУʵϰҵһ廯ؽ衢ʵʩдۺʵѵָƱҵĹ̻ϸؽȴʩʵҽҩӪרҵҵĵ

ĿҽѧԺ2023УƷγĿXYZL2023-13

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