ҩѧרҵҩѧ(ѡ5ƪ)
ҩѧרҵҩѧķĵ1ƪ
ҩѧһŹ϶ִѧƣѧʵѾǧꡣִϵѧרҵչʮʱ䡣ҩĻѧɷ־ж븴ԣûҲвȫȷԣڵķչҽģʽɵļԤơģʽת䣬ҩشηҪãϸǴϣʾ֯ڡӭ21͵սָ21͵ҽѧӦüԼΪҪоӦĽΪҽѧҪой롢ԺҽҩƸĸҲָҪַҽҩڼԤƵȷáӦ˵δķչԴҩѧѧרҵ˲ߵҪҩѧѧƳе˲ѧоĻ봴µΪߵѧУֹҪֵרҵ࣬Ӧ21ͿƼȽ˼롢ԼչĻץסˡһؼأ˲ѧоĻ봴֮Ĺϵγҩѧѧרҵ˲űЭͬչþ档⣬µʷʱڣҩѧѧרҵķչӦҵսѭѧڵɣΪıЭͬչ
ҩѧѧרҵЭͬչĶԲ
1ֶƶսԹ滮ѧƵķչһḶ́ô־սǶԴҪиѵʶѧΪרҵĸΪרҵĽ뷢չṩרҵΪѧ˲ְܵĻأѧƽɹת壬רҵѧƵķչӦͨѧĶƺͺսԹ滮ٽҩѧѧרҵЭչӶҩѧѧרҵЭͬչ漰Դõ⣬ܻνġͻӳԶӦʵѧרҵЭͬչˣŴѧԴϵкоУƽԴƽսΪṩıҵоʹѧ̷ˣջҩѧѧרҵʦʶѷѧŶоԼ˲½ĶѭСҩѧԺУӦܽҵչҪѧƵɫԴѧƶгսԷչ滮ֽʵʩ滮ĿꡣѧƽĹУӦϹشƼĿҵרȣһ֧ʦʶ飬ͨ˲ţ˲Ÿߵء⣬кͽѧǴѧѧоص㣬ҲǴѧڿлҪΪʵ֪ʶںϣҪпѧĶƺ滮γϵ˲Žṹ֮Ӧһ֧ҵǿʦʶ飬ʹҩѧйһһĴ
2Ŀã߿ѧʵ֮·ѧڽѧͿзƣרҵ벻ѧǿ֧šҩѧѧרҵЭͬչҪĿãѧרҵƽ̨ѧרҵơ齨ƽһ廯ĽѧŶӡƶѧоɹתƽһ廯ʵƽ̨ȡͨʵ̽ܽᾭ飬γѧרҵٽ÷չ̬ơѧרҵЭͬչҲԷֽʵʩڸУڰѧĻ͵طɫȷڵIJ죬Բȡҩѧѧרҵ컯չIJԡܽƺͲĻϣϽʵ̽γɫѧרҵ
3뿪չоٽѧƵĽЭͬĿǰѧѾΪȻѧչ졢Ӱѧ֮һѧϢѧѧƵķٷչΪѧķչ˻ҽҩѧ£µĻսӦðһʷµĿѧоۡɹתרҵزġ̲ĵȣټٻš¾棬γɸۺʵɹΪѧרҵ˲ŵ
4ȡЧƽʩʵǿҩѧѧרҵЭͬչĿΪ͡ˡͶҩѧѧƺרҵĴҵԱ˸ߵҪѧרҵЭͬչʵϻǡˡЭͬչ⣬ѧרҵķչ漰ˮƽʦʡרŶӡйߡоͱȲġˡЩˡҩѧѧרҵͬʱڷչڱ֣ҩѧѧרҵؼ߸Ե˲Ӧо档ĽΡĿٷչѧģʽ˼˴ӦáĽΡһƣչйҩѧѧרҵĽΡоȫΧγɸҽҩѧѧרҵչĻԴͷ(ѧ)˲ţմٽҩѧѧרҵķչ
ҩѧרҵҩѧķĵ2ƪ
1ѧϰȤѧϰ
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3ܽѧѧϰѧ
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4ʵѧŻ˷
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ҩѧרҵҩѧķĵ3ƪ
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2 עشƽۿԵѡ
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ؼ ҽҩӪרҵ ѧĸ
ͼţG424 ױʶ룺A DOI10.16400/ki.kjdkz.2023.03.059
Medicine Marketing Undergraduate Thesis
Quality Analysis and Teaching Reform
YANG Lin
Xi'an Medical University Xi'an Shaanxi 710021
Abstract Pharmaceutical marketing professional thesis is to examine the effect of graduates of professional learning important practical aspects to fully reflect the student's comprehensive ability and self-learning ability but also improve an important teaching graduates overall practice and innovation ability. Combined with the actual situation of pharmaceutical marketing professional school student thesis analysis of nearly 153 graduates three basic conditions of pharmaceutical marketing and quality factors papers thesis writing and defense against the existing problems enhance substantive pharmaceutical marketing graduate thesis quality feasibility strategy.
Key words pharmaceutical marketing; thesis quality; teaching reform
ҽҩӪרҵƱҵѧۺѧ֪ʶͽһҪڣΪ˵ддڵ⣬ȡ153ƪҵĽлعԷѧʵϰҽҩӪҵѡҽҩӪʵضȽϸߣĵܹҽҩӪרҵۺѵҪͨԸרҵѧҵķֶ̽ԱרҵҵӰأͨǿԱҵдڵָƣҽҩӪרҵҵĵˮƽ
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ҽҩӪרҵƱҵĹ153ƪ200835ƪ200936ƪ202382ƪݰҽҩӪרҵ153ƪĵҵĵҪͣҵʵϰλָʦͬҵĵ÷֮عϵȻ202320232023ҽҩӪרҵҵĵʷֱΪ8.6%13.9%13.4%ʷֱ85.7%69.4%76.8%ϸռ5.7%16.7%9.8%ۺѧд̻淶дߡ
ҽҩӪרҵҵͷΪо͡гͺӦ͡2023ҵеıʷֱռ8.6%2.8%88.6%2023ҵеıΪ11.1%2.7%86.2%2023ҵеıռ7.3%3.6%89.1%ѧıҵԽҽҩгзӪ۽ʵӦΪ
ҽҩӪרҵҵʵϰλΪҽҩҵҽҩӪҵҩͷҽҩҵ͡ۺϽҵɼҽҩҵʵϰıҵ㡢áϸı59.3%33.3%7.4%ڹҽҩӪҵʵϰıҵ㡢áϸı2.7%90.5%6.8%ҩʵϰıҵ㡢áϸı2.6%82.0%15.4%ڷҽҩҵʵϰıҵûгɼģϸ76.9%23.1%Ȼҽҩҵʵϰıҵš
ҽҩӪרҵҵרҵʵӦԣҵ111ҽҩҵԱ̣Ŀ㡢áϸı11.7%73.9%14.4%һЩҩͷҽҩҵʵϰѧȱָʦУרҵʦ̣Ŀ㡢áϸı14.3%61.9%23.8%
2 ҽҩӪרҵƱҵӰط
ͨѾҵĽҽҩӪҵĵĻع֣ӰҪѧԴҵĵ̬ȡʵϰλָʦ⼸Ҫķ档
2.1 ҵԴĵ̬
ҽҩӪרҵѧҽҩҵʵϰʵϰλѧŽΪϸļЧƶȣѧУڼѧϰһдġѧڱҵдʵϰмҹ⣬˱ҵд2023ѧ÷̸ռҵڱҵĵĿͶ뾫ֻ֣26%ѧΪҵĺҪ47%ѧΪȽҪ27%ѧΪдĴԣѧѡ⡢⡢ռдġҵĴȸͶʱ;㡣
2.2 ѡ
ӱҵѡⷽҽҩгѧѡԼȤӪϵܲԼԼԦɵ⡣ĵѡѶɵĹΪСҽҩӪרҵҵӦΪߴ88.9%гֻռ2.6%ͨ2023ҵijʾֻٲѧʱȲֽʵʵгСڱҵĵдһѧڣܶͬѧʱʵϰҹϣдʱԭʼϵĻȡֻ˶IJģӰĵ˵˲÷ֽϵ͵ĺ֣ѧѡûԱרҵľʹѶȱ֮ʵϰȱٱҪʵѵڣݿնߡ
2.3 ָʦ
ΪбУҽҩӪרҵѧӣУָʦȫѧָ˴ѧʵϰҽҩҵƸǿӪʵصԱΪУָʦҽҩҵԱУרҵʦָıҵʷֱΪ11.7%14.3%֮û졣УڽʦӪ۷dz˽⣬ԾȴʮָѧĹлָֽԽҵʵҽҩҵԱ߱ḻг۾飬ָܹѧתΪʵӦãѧпԷʵϰҵĽϵУʦĸʽ淶οȷдĽ
2.4 ʵϰλ
ʵϰλڱҵĵҪӰ죬ͳпԷ֣ҽҩҵҽҩҵҩʵϰѧҵʷֱΪ 59.3%2.7%2.6%ҽҩҵʵϰıҵԶҵ˵ʵϰλҵijɼ֮ڹԿҽҩҵӵõʽ𡢼ȾƣԴͶȴڴʵϰѧгеõ˽ϺöͬʱϺá
3 ҽҩӪҵĸĸԲ
3.1 ǿԱҵдǰָ
2023ҵеĵʾʾ63%ѧ47%ָʦΪӰҪȱĹ淶дָѵ83%ѧΪѧУбҪʵϰǰѧṩһЩӿⱨ浽ҵĵķIJԽ⣬ʹѧĵдעдˮƽȻѧڱҵǰᰲʵϰԱʱʵϰԱǿʵϰעͶĻҪûждרʱָѵˣҵˮƽ߱ͨһķʽʵ֡
еķǽдרѵγ̵ݻΪýڼдѵָ֡ʦ5ѧʱѧƻĺݣⱨ桢ӢժҪднڡݵĽڲðʽѧҵеΪĽз˵ʣʱͨѧϰҪ㼰ҵѧɡѧҵɱҵĿύ֮йصĿⱨ桢ӢժҪĵȡ
3.2 дУʦָͬ
ҽҩӪרҵѧдҪҵʵ⣬ΪܹʹѧķӳҽҩҵʵʵϰҵӦΪѧָһλʵָʦУʦָѧӪʵڣΪѧѧλĵдУʦָѧѧλصıдѧռݡϵȷܴҵǶȷ⡢⣬ѧʵ̶ȣ֤ѧۺʵӦ˳ɱҵĵдͬʱҲڼǿУ⽻߱רҵѧҽҩҵͺϸıҵ
3.3 Ĵ緽ʽĸĸ
ҽҩӪרҵѧʽ˲磬ɼռܳɼ40%ܳɼߵѧĺ֣ɼҲƫ͡ѧԺѡҽҩҵʵḻĹԱУרҵʦͬҽҩӪĴС飬ÿС5ʦɣÿѧҪش23⣬ѧһһʦѧдʹӦijɼɼϸҪжδ硣Ϊ˱ЧʲߵظͶרҵһҵԤƶȣʽ֮ǰ֯ѧԤọ̈̄ѧʱҵƣʽзӳˮƽ
ҵĵܷӳʦĽѧͿˮƽһܷӳһѧУ˲ģʽƻĺԡҵǶԴѧѧϰɹۺܽᣬѧѧ֪ʶͽļ飬Ǵѧѧҵı־ҵͨУʵϰҵһ廯ؽ衢ʵʩдۺʵѵָƱҵĹ̻ϸؽȴʩʵҽҩӪרҵҵĵ
ĿҽѧԺ2023УƷγĿXYZL2023-13
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